Metaphor is pervasive in every day life, not just in language but in thought and action.
Every day activity: ‘argument is war’
We can actually win or lose arguments
We attack positions and we defend on our own.
We plan and use strategies.
A verbal battle
“try to imagine a culture where arguments are not viewed in terms of war, where no one wins or looses, where there is no sense of attacking or defending, gaining or losing ground”
“the essence of metaphor is understanding and experiencing one kind of thing in terms of another.
“argument is particularly structured, understood, performed, and talked about in terms of WAR”
“TIME IS MONEY”
“You’re wasting my time.
This gadget will save you hours.
I don’t have the time to give you.
How do you spend your time these days?
The flat tire cost me an hour.
I‘ve invested a lot of time in her.
Thank you for your time”
Time is a limited resource that we use to accomplish our goals.
“TIME IS MONEY, TIME IS A LIMITED RESOURCE, AND TIME IS A VALUABLE COMMODITY”
When arguing we can lose sight of the cooperative aspects.
“Time isn’t really money. If you spend your time trying to do something and it doesn’t work, you can’t get your time back. There are no time banks. I can give you a lot of time, but you can’t give me back the same time. And so on”